The Future of Information Marketing: Pros, Cons and Predictions for 2009
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Here at EasyWizards, we devote much of our attention to tracking the trends in Information Marketing.
Recently I had the great honour of receiving a personal invitation from Mr Rob ‘the Genie’ Toth to participate in an interview with him on The Future of Information Marketing, to be featured in Rob’s newest upcoming product: The Future of Information Marketing: Pros, Cons and Predictions.
While this product is still in its development phase, you can qualify to receive a FREE copy, which will carry a sticker price of $197, not only that, Rob is including Resale Rights to the product, valued at $397.
How good is that!?!
Head on over to sign up for your FREE copy of The Future of Information Marketing: Pros, Cons and Predictions today.
I’ll be posting a link soon, when my interview with Rob is ready for downloading and listening.
And now, without further ado, here are my Information Marketing related predictions for 2009:
Attention: Attention is the new currency and Attention Deficit is the new debt.
Competition for our Attention is at an all-time premium. Those who command the greatest credibility in the competition for our attention will reap the greatest rewards.
To get a firm grounding in the power of attention, we commend you to the seminal work published on this vital subject earlier in 2008. Rich Schefren’s Attention Age Doctrine. Run, don’t walk, to Rich’s web site to download your copy of this paradigm-shifting report.
Conversations: Content may be King, but Conversations are the true power behind Content’s throne.
Marketing becomes more than ever about the conversations you have with your clients and potential clients. Your best content will come from the conversations you have with them.
Niches: Inch-wide, mile-deep
Inch-wide, mile-deep niches are already the key to successfully monetizing your information marketing efforts.
Arbitrage: Arbitrage is the newest buzz in the IM (Information Marketing / Internet Marketing) world
One enterprising chap has done his best to redefine PPC/CPA as arbitrage, which is a most interesting linguistic ploy.
Essentially what arbitrage boils down to is making a margin by exchanging something simultaneously in two different markets that assign different values to that something.
Arbitrage can be achieved with betting, commodities, currencies, services and importantly for you, your precious time.
That’s my personal favourite form of arbitrage: putting my time to its highest possible use and getting others to do the “lesser mortal stuff”, as Mal Emery calls it.
This type of arbitrage buys you back your time and can include outsourcing and outtasking.
For outtasking, we absolutely love our TimeSvr.com service.
Mastermind Project Groups:
Assembling crack project teams for intensive incubator camps, workshops and startup sessions.
Real-time Collaboration: Connections and Knowledge Sharing
Assembling special operations teams to tackle specific systemic tasks
Sales Letters: The classic sales letter is like a great pair of blue denim jeans.
Sales letters will not go out of fashion in 2009, or any time in the near future for that matter.
There remains nothing more powerful than the strength of well crafted written words in compelling desirable actions from your target audience.
Teleseminars: You, a guest expert or two and a whole bunch of interested people listening in
Teleseminars will continue to be very strong performers in getting excellent conversations out to your target markets and getting them to take follow-up actions based on the context of the call.
Twitter: If you don’t get established on Twitter in 2009, your competition will leave you in the dust
Twitter is connecting everyone in a flattened, democratic/anarchic paradigm-shift, the way email surpassed the facsimile, in the age of Attention Deficit, micro-blogging is the new way to cut through the noise to reach the people you need to be in communication with.
Twitter is already connecting the who’s who of information marketers on the planet, 140 characters at a time.
You can follow EasyWizards on Twitter here: http://twitter.com/easywizards
Videos: Video killed the radio star… ooops, showing my age there…
Vlogging, video streaming, video broadcasting.
The platforms of choice for video content hosting and distribution will be TrafficGeyser, TubeMogul, Vimeo, Viddler, YouTube.
Webinars: Webinars are great for demonstrating live how to use your products and services
Webinars will grow in popularity as more people appreciate the benefits of geography independent interactive group learning
